EasyDroid

Introducing seniors to their smartphones.

Easydroid

EasyDroid is a launcher app that acts as a friendly intermediary between older, first-time Android users and their devices. It strips the interface of overwhelming options, improves visual accessibility, streamlines the navigation, and guides users through a step-by-step process to find and install new apps.




Why it matters:

One in three seniors age 65 or older owns a smartphone, and this figure is growing 25% year over year. Yet, 30% of these owners have never downloaded an app. Low-income seniors are even less likely than their higher-income counterparts to make use of life-enhancing technology.

The potential impact:

The first of the baby boomers reached age 65 just three years ago, and as the largest generation in US history, there is a growing demand for solutions that help this 76-million large audience maintain independence and enjoy their later years.

Who it helps:

  • The retiree who never graduated high school, but still longs to learn.
  • The homebound veteran whose life would be enriched with access to news and entertainment.
  • The Medicare recipient who could plan pain-free outings if she had accurate weather forecasts and directions.

The team behind EasyDroid:

Shazad
Mohamed

Product

Shazad's entrepreneurial spirit has taken him to the ends of the tech world, from co-founding a successful startup backed by Y Combinator to managing core Facebook products used by millions including friending, contact importing, and recommendation ranking

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Shazad </br> Mohamed

Shazad
Mohamed

Product

Ariana
Koblitz

Design

Ariana is a product experience designer with a knack for storytelling. She honed her craft working on consumer and consulting projects in Beijing, Berlin, and the US, and spent time in Cambodia developing products for the rural poor. Design is also a hobby, although her after hours work involves metal, wood, paper and glue.

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Ariana </br> Koblitz

Ariana
Koblitz

Design

Christopher
Guess

Engineering

Christopher has over eight years experience in high-end iOS and web application development. He has developed for well-known media brands in addition to smaller artisanal projects. Several of his apps have made the top ten and top one hundred most downloaded lists. His secondary passion is documentary photography and photojournalism.

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Christopher </br> Guess

Christopher
Guess

Engineering

Wenting
Zhang

Design/Engineering

Wenting worked in UX design and front-end development for The Huffington Post Labs, and has a Masters degree from Parsons The New School for Design. She previously co-founded a start-up called cmere, an event finder and share tool, and is working on an ongoing project called "free stuff fairy" that targets New York City's waste problem.

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Wenting </br> Zhang

Wenting
Zhang

Design/Engineering